"This is the times that a crisis and opportunity coexist " , will describe market of current economy hotel with this word particularly apt. On one hand, bubble talking, inflection point talking is full of whole industry, shortage of rising, professional makes property cost numerous the menace that economy hotel is lived; On the other hand, chinese economy high speed grows, business affairs activity is increasingly frequent, tourism develops flourishingly, the industry is far the level that did not reach saturation, nice element is a variety of benefit again infuse of economy hotel industry cardiac stimulant. Zheng Nayan of CEO of hotel of 7 days of chain expresses: Enlarging dimensions to promote competition ability is the approach with domestic economy the directest hotel, and should accomplish this, depending on singles to be fought alone is far insufficient, form an alliance card of the essay in giving economy hotel offers to live goodly environment.

Zheng Nayan

A big website: A few days ago, hotel of the economy of first brand of domestic that by 7 days of chain the hotel founds chain crosses alliance of region public house -- " astral month is allied " hold water formally, can you explain the sense that establishs a such organizations is in which?

Zheng Nayan: Astral month alliance is home first collect cent is sold with interactive the brand economy that is an organic whole hotel is allied, its tenet is the hotel network that each member place establishs ties and becomes by alliance, on the network system platform that in 7 days of chain the hotel provides, to in system of accurate member of the experience of sale of electronic business affairs with advanced output of essay card economy hotel, essence and banner hotel manage experience to wait, strengthen what faithfulness of each brand member spends below allied banner to safeguard on one hand; Reduce the operation cost of allied member effectively on the other hand, make each member is in gain profit while, return more profits return consumer, achieve the goal of tripartite win-win.

A big website: What is the original intention that excuse me you establish a such organization?

Zheng Nayan: In numerous in there are many hotel a sector of an areas in essay card economy hotel quality of good, service is better, but the limitation of the dimensions of hotel of be enslaved to be enslaved to and area, cannot satisfy oneself member completely to consume demand. In last few years, as the intense competition of economy hotel industry, make regional in miniature brand economy hotel faces competitive pressure. The occurrence of astral month alliance, offer economy of card of the essay in giving public house to live goodly environment.

A big website: What is the requirement that adds astral month alliance excuse me?

Zheng Nayan: With its he joins in formal photograph is compared, astral month alliance opens the condition that give to comparative attract: Allied member need not be handed in join in cost, also need not start fund, need to pay a few fee only, use at the defray such as member integral, can share the plan that allied member develops jointly. The admittance threshold of astral month alliance is very high also, allied object is hotel of the economy that has certain brand force chain.
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